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Set a Pricing Model

  • Updated

The pricing model is defined on an ad group level within each campaign. You can set a pricing model for each ad group by going to Campaign > Campaign List > Select Campaign Name > Ad Group > Edit Ad Group > Pricing Model.

info-2color-mint.png Note: For direct buy campaigns, the pricing model(s) for different ad types are stated in the ad contract between Umo and advertisers. For programmatic ad campaigns, the pricing model is the default CPM for image and HTML5 ads and vCPM for video ads.

Set a pricing model 

  1. Log in to the Umo Rewards Ad Portal.
  2. Click Campaign on the left menu.
  3. In the Campaign List, select the campaign whose pricing model you want to set.
  4. On the Campaign Details page, select the ad group whose pricing model you want to set, click the Edit icon Edit.png.
  5. On the Edit Ad Group page, from the Pricing Model drop-down list, select the appropriate pricing model (example: CPM, CPC, CPV, Flat Fee, etc.).
  6. Click Save.

thumbs_up_icon.png The system notifies you that your ad group has been successfully updated.

info-2color-mint.png Note: You can only edit the pricing model before the ad group is activated. Once the ad group is activated, you cannot change the pricing model.

document-icon.png For more details on our pricing model, visit https://support.umorewards.com/hc/en-us/articles/360060574414-Campaign-Pricing-Models-