When running mobile app campaigns on the Umo Rewards platform, advertisers will have the following campaign targeting capabilities:
- Geo-location targeting by GPS
- Geo-location targeting by transit agency coverage
- Demographic – age ranges
- Demographic – gender
- Demographic – other
- Time-of-day targeting
- Predictive travel departure point targeting
- Predictive travel departure time targeting
Geo-location targeting by GPS
Geo-location targeting by GPS: advertisers can run ad campaigns to target audience by their location (city, polygon, and radius).
Geo-location targeting by transit agency coverage
Geo-location targeting by transit agency coverage: Advertisers can run ad campaigns to target audience using transit services in or nearby their metro area.
Age range targeting
Age range targeting: Advertisers can run ad campaigns to target audience by customizable age ranges.
Gender targeting
Gender targeting: Advertisers can run ad campaigns to target audience by different gender groups (male, female, other, and unidentified).
Other demographics targeting
Advertisers can further target custom defined audience segments by education, marital status, hobbies, and pet ownership if users opt in to provide their demographics information.
Time-of-day targeting
Advertisers can display ads to your target audience during certain hours of the day and selected days of the week.
Predictive travel departure point targeting
Advertisers can reach target audience likely to be near your business locations with predictive intelligence.
Predictive travel departure time targeting
Advertisers can reach target audience likely to be depart within a custom defined hourly range with predictive intelligence.
The predictive travel departure point targeting feature can work independently or in conjunction with the predictive travel departure time targeting feature.