You can set a delivery priority by ad group for your campaign (if you want ads from the selected ad groups to be served first and more than ads from other ad groups, assuming other ad groups have a lower delivery priority) by going to Campaign > Campaign List > Select Campaign Name > Ad Group Name > Edit Ad Group > Priority.
Before you begin:
- The delivery priority will be considered among different ad groups in the same campaign and from other campaigns with similar targeting criteria.
- High: Ads from the selected ad group will be served first and more if there is enough inventory and the pricing is higher than other ads competing for the same ad slot or audience.
- Medium: Ads will be served regularly based on the budget, booked impression quantity, available impression inventory, and the pricing factor (if the pricing is higher than other ads competing for the same ad slot or audience)
- Low: Ads will be served based on budget, booked impression quantity, available impression inventory, the pricing factor (if the pricing is higher than other ads competing for the same ad slot or audience), and if there are impression inventory left for the same targeting criteria after ads from other higher delivery priority ad groups have been served.
- All creatives within one ad group will have equal delivery priority set for the selected ad group.
Set delivery priority by ad group
- Log in to the Umo Rewards Ad Portal.
- Click Campaign on the left menu.
- In the Campaign List, select the campaign whose priority by ad group you want to set.
- On the Campaign Details page, select the ad group whose delivery priority you want to set, click the Edit icon
.
- On the Edit Ad Group page, from the Priority drop-down list, select the priority by ad group frequency (example: Low, Medium, High).
- Click Save.
The system notifies you that your ad group has been successfully updated.