Target by Demographics

You can display ads to audience segments that meet your demographic targeting criteria by going to Campaign > Campaign List > Select Campaign Name > Select Ad Group > Edit Ad Group > Edit Target > Demography.

Target by demographics 

1. Log in to the Umo Rewards Ad Portal.
2. Click Campaign on the left menu.
3. In the Campaign List, select the campaign whose demographic you want to target.
4. On the Campaign Details page, select the ad group whose demographic you want to target, click the Edit icon .
5. On the Edit Ad Group page, next to the Select Target drop-down list, click the Edit icon .
6. In the Edit Target window, under Demography, select demographic(s) you want to target from the following drop-down lists and fields:
   • • • Age
       • Gender
       • Education
       • Marital Status
       • Children
       • Interest
       • Pets

Note: If you want to expand your audience reach, then check Serve to Anonymous Users so you could still target audience whose demographic data is unknown.

If you provide criteria for one or more of the demographic fields, then ads will only be displayed to audience who meet a combination of those criteria. However, if you select the Serve to Anonymous Users option, then ads will be displayed to audience who meet the combined criteria set first and then to audience who do not meet the combined criteria as secondary priority.

7. Once you have selected the demographics to target, click Save.

The system notifies you that your Target has been successfully updated.