Application of ad campaign pricing models will be defined in the advertiser contract with Cubic.
Advertisers may select more than one pricing model in the contract but can only apply one pricing model for each ad campaign.
Cost per Thousand Impressions (CPM)
- CPM is the price for every 1,000 ad impressions.
Cost per Thousand Viewable Impressions (vCPM)
- vCPM is the price for every 1,000 viewable impressions.
Cost per View (CPV)
- CPV is the price for each video view of the ad.
Cost per Click (CPC)
- CPC is the price for each ad click.