You can edit a target in 2 ways:
For targets currently active in a campaign
Click Campaign on the left menu > Campaign List > Select campaign name > Select the ad group where the target is located > click the Edit icon next to the Target.
Note: If the edited Target is used for other ad groups and/or campaigns, the changes applied on the Target will also apply for the corresponding ad groups and/or campaigns.
For all targets
- From the left menu, click Target.
- Under the Target List, select the target you want to edit and click the Edit icon
next to it.
- In the Edit Target window, edit any of the following target components:
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- Target Name
- Target Description
- Device Type
- Browser
- Demography
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- Age
- Gender
- Education
- Marital Status
- Children
- Interest
- Pets
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- Publisher – Targeting / Blacklist
- Select Publisher to Include
- Select Polygons
- Select Key Values
- IP – Targeting / Blacklist
- Input IP to Include
- Day Parting Rules
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- When you have completed making edits to the target, click Save.
The edited target is updated with your changes.
Note:
- You cannot change the Advertiser once the Target is created. Targets created under each advertiser can only be used for that advertiser and cannot be used for other advertisers.
- Changes made on the Target will apply for all ad groups and/or campaigns that use the edited Target.
- You can also switch to another existing Target or create a new Target for the ad group.