The following table provides a list of Umo Rewards product category review guidelines:
| Product Category | Programmatic - Accept | Direct Buy - Accept |
| Arts & Entertainment | ||
| Books & Literature | Yes | Yes |
| Celebrity Fan/Gossip | No | No |
| Fine Art | Yes | Yes |
| Humor | Yes | Yes |
| Movies | Yes | Yes |
| Music | Yes | Yes |
| Television | Yes | Yes |
| Automotive | ||
| Auto Parts | Yes | Yes |
| Auto Repair | Yes | Yes |
| Buying/Selling Cars | Yes | Yes |
| Car Culture | Yes | Yes |
| Certified Pre-Owned | Yes | Yes |
| Convertible | Yes | Yes |
| Coupe | Yes | Yes |
| Crossover | Yes | Yes |
| Diesel | Yes | Yes |
| Electric Vehicle | Yes | Yes |
| Hatchback | Yes | Yes |
| Hybrid | Yes | Yes |
| Luxury | Yes | Yes |
| Minivan | Yes | Yes |
| Motorcycles | Yes | Yes |
| Off-Road Vehicles | Yes | Yes |
| Performance Vehicles | Yes | Yes |
| Pickup | Yes | Yes |
| Road-Side Assistance | Yes | Yes |
| Sedan | Yes | Yes |
| Trucks & Accessories | Yes | Yes |
| Vintage Cars | Yes | Yes |
| Wagon | Yes | Yes |
| Business | ||
| Advertising | Yes | Yes |
| Agriculture | Yes | Yes |
| Biotech/Biomedical | Yes | Yes |
| Business Software | Yes | Yes |
| Construction | Yes | Yes |
| Forestry | Yes | Yes |
| Government | No | No |
| Green Solutions | Yes | Yes |
| Human Resources | Yes | Yes |
| Logistics | Yes | Yes |
| Marketing | Yes | Yes |
| Metals | Yes | Yes |
| Careers | ||
| Career Planning | Yes | Yes |
| College | Yes | Yes |
| Financial Aid | Yes | Yes |
| Job Fairs | Yes | Yes |
| Job Search | Yes | Yes |
| Resume Writing/Advice | Yes | Yes |
| Nursing | Yes | Yes |
| Scholarships | Yes | Yes |
| Telecommuting | Yes | Yes |
| U.S. Military | No | No |
| Career Advice | Yes | Yes |
| Education | ||
| 7-12 Education | Yes | Yes |
| Adult Education | Yes | Yes |
| Art History | Yes | Yes |
| College Administration | Yes | Yes |
| College Life | Yes | Yes |
| Distance Learning | Yes | Yes |
| English as a 2nd Language | Yes | Yes |
| Language Learning | Yes | Yes |
| Graduate School | Yes | Yes |
| Homeschooling | Yes | Yes |
| Homework/Study Tips | Yes | Yes |
| K-6 Educators | Yes | Yes |
| Private School | Yes | Yes |
| Special Education | Yes | Yes |
| Studying Business | Yes | Yes |
| Family & Parenting | ||
| Adoption | Yes | Yes |
| Babies & Toddlers | Yes | Yes |
| Daycare/Pre School | Yes | Yes |
| Family Internet | Yes | Yes |
| Parenting - K-6 Kids | Yes | Yes |
| Parenting teens | Yes | Yes |
| Pregnancy | Yes | Yes |
| Special Needs Kids | Yes | Yes |
| Eldercare | Yes | Yes |
| Health & Fitness | ||
| Exercise | Yes | Yes |
| ADD | No | Yes |
| AIDS/HIV | No | No |
| Allergies | Yes | Yes |
| Alternative Medicine* | No | Yes |
| Arthritis | Yes | Yes |
| Asthma | Yes | Yes |
| Autism/PDD | No | Yes |
| Bipolar Disorder | No | No |
| Brain Tumor | No | Yes |
| Cancer | No | Yes |
| Cholesterol | No | Yes |
| Chronic Fatigue Syndrome | No | Yes |
| Chronic Pain | No | Yes |
| Cold & Flu | Yes | Yes |
| Deafness | Yes | Yes |
| Dental Care | Yes | Yes |
| Depression | No | No |
| Dermatology | No | Yes |
| Diabetes | Yes | Yes |
| Epilepsy | Yes | Yes |
| GERD/Acid Reflux | Yes | Yes |
| Headaches/Migraines | Yes | Yes |
| Heart Disease | Yes | Yes |
| Herbs for Health* | No | Yes |
| Holistic Healing* | No | Yes |
| IBS/Crohn’s Disease | Yes | Yes |
| Incest/Abuse Support | No | No |
| Incontinence | Yes | Yes |
| Infertility | No | No |
| Men’s Health | No | No |
| Nutrition | Yes | Yes |
| Orthopedics | Yes | Yes |
| Panic/Anxiety Disorders | No | Yes |
| Pediatrics | Yes | Yes |
| Physical Therapy | Yes | Yes |
| Psychology/Psychiatry | No | Yes |
| Senior Health | Yes | Yes |
| Sexuality | No | No |
| Sleep Disorders | Yes | Yes |
| Smoking Cessation | No | No |
| Substance Abuse | No | No |
| Thyroid Disease | Yes | Yes |
| Weight Loss | No | Yes |
| Women`s Health | No | No |
| Food & Drink | ||
| American Cuisine | No | Yes |
| Barbecues & Grilling | Yes | Yes |
| Cajun/Creole | Yes | Yes |
| Chinese Cuisine | No | Yes |
| Cocktails/Beer | No | No |
| Coffee/Tea | Yes | Yes |
| Cuisine-Specific | No | Yes |
| Desserts & Baking | Yes | Yes |
| Dining Out | No | Yes |
| Food Allergies | Yes | Yes |
| French Cuisine | No | Yes |
| Health/Low-Fat Cooking | Yes | Yes |
| Italian Cuisine | No | Yes |
| Japanese Cuisine | No | Yes |
| Mexican Cuisine | No | Yes |
| Vegan | Yes | Yes |
| Vegetarian | Yes | Yes |
| Wine | No | No |
| Hobbies & Interests | ||
| Art/Technology | Yes | Yes |
| Arts & Crafts | Yes | Yes |
| Beadwork | Yes | Yes |
| Bird-Watching | Yes | Yes |
| Board Games/Puzzles | Yes | Yes |
| Candle & Soap Making | Yes | Yes |
| Card Games | Yes | Yes |
| Chess | Yes | Yes |
| Cigars | No | No |
| Collecting | Yes | Yes |
| Comic Books | Yes | Yes |
| Drawing/Sketching | Yes | Yes |
| Freelance Writing | Yes | Yes |
| Genealogy | Yes | Yes |
| Getting Published | Yes | Yes |
| Guitar | Yes | Yes |
| Home Recording | Yes | Yes |
| Investors & Patents | Yes | Yes |
| Jewelry Making | Yes | Yes |
| Magic & Illusion | Yes | Yes |
| Needlework | Yes | Yes |
| Painting | Yes | Yes |
| Photography | Yes | Yes |
| Radio | Yes | Yes |
| Roleplaying Games* | No | Yes |
| Sci-Fi & Fantasy | No | Yes |
| Scrapbooking | Yes | Yes |
| Screenwriting | Yes | Yes |
| Stamps & Coins | Yes | Yes |
| Video & Computer Games | No | Yes |
| Woodworking | Yes | Yes |
| Home & Garden | ||
| Appliances | Yes | Yes |
| Entertaining | No | Yes |
| Environmental Safety | Yes | Yes |
| Gardening | Yes | Yes |
| Home Repair | Yes | Yes |
| Home Theater | Yes | Yes |
| Interior Decorating | Yes | Yes |
| Landscaping | Yes | Yes |
| Remodeling & Construction | Yes | Yes |
| Law, Government,& Politics | ||
| Immigration | No | No |
| Legal Issues | No | No |
| U.S. Government Resources | No | No |
| Politics | No | No |
| Commentary | No | No |
| News | ||
| International News* | No | Yes |
| National News* | No | Yes |
| Local News* | No | Yes |
| Personal Finance | ||
| Beginning Investing | Yes | Yes |
| Credit/Debt & Loans | Yes | Yes |
| Financial News | Yes | Yes |
| Financial Planning | Yes | Yes |
| Hedge Fund | Yes | Yes |
| Insurance | Yes | Yes |
| Investing | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options | Yes | Yes |
| Retirement Planning | Yes | Yes |
| Stocks | Yes | Yes |
| Tax Planning | Yes | Yes |
| Society | ||
| Dating | No | No |
| Divorce Support | No | Yes |
| Gay Life | No | No |
| Marriage | No | Yes |
| Senior Living | Yes | Yes |
| Teens | No | Yes |
| Weddings | No | Yes |
| Ethnic Specific | No | No |
| Science | ||
| Astrology | Yes | Yes |
| Biology | Yes | Yes |
| Chemistry | Yes | Yes |
| Geology | Yes | Yes |
| Paranormal Phenomena | Yes | Yes |
| Physics | Yes | Yes |
| Space/Astronomy | Yes | Yes |
| Geography | Yes | Yes |
| Botany | Yes | Yes |
| Weather | Yes | Yes |
| Pets | ||
| Aquariums | Yes | Yes |
| Birds | Yes | Yes |
| Cats | Yes | Yes |
| Dogs | Yes | Yes |
| Large Animals | Yes | Yes |
| Reptiles | Yes | Yes |
| Veterinary Medicine | Yes | Yes |
| Sports | ||
| Auto Racing | Yes | Yes |
| Baseball | Yes | Yes |
| Bicycling | Yes | Yes |
| Bodybuilding | Yes | Yes |
| Boxing | Yes | Yes |
| Canoeing/Kayaking | Yes | Yes |
| Cheerleading | Yes | Yes |
| Climbing | Yes | Yes |
| Cricket | Yes | Yes |
| Figure Skating | Yes | Yes |
| Fly Fishing | Yes | Yes |
| Football | Yes | Yes |
| Freshwater Fishing | Yes | Yes |
| Game & Fish | Yes | Yes |
| Golf | Yes | Yes |
| Horse Racing | Yes | Yes |
| Horses | Yes | Yes |
| Hunting/Shooting | No | No |
| Inline Skating | Yes | Yes |
| Martial Arts | Yes | Yes |
| Mountain Biking | Yes | Yes |
| NASCAR Racing | Yes | Yes |
| Olympics | Yes | Yes |
| Paintball | Yes | Yes |
| Power & Motorcycles | Yes | Yes |
| Pro Basketball | Yes | Yes |
| Pro Ice Hockey | Yes | Yes |
| Rodeo | Yes | Yes |
| Rugby | Yes | Yes |
| Running/Jogging | Yes | Yes |
| Sailing | Yes | Yes |
| Saltwater Fishing | Yes | Yes |
| Scuba Diving | Yes | Yes |
| Skateboarding | Yes | Yes |
| Skiing | Yes | Yes |
| Snowboarding | Yes | Yes |
| Surfing/Body-Boarding | Yes | Yes |
| Swimming | Yes | Yes |
| Table Tennis/Ping-Pong | Yes | Yes |
| Tennis | Yes | Yes |
| Volleyball | Yes | Yes |
| Walking | Yes | Yes |
| Waterski/Wakeboard | Yes | Yes |
| World Soccer | Yes | Yes |
| Style & Fashion | ||
| Beauty | Yes | Yes |
| Body Art | No | No |
| Fashion | Yes | Yes |
| Jewelry | Yes | Yes |
| Clothing | Yes | Yes |
| Accessories | Yes | Yes |
| Technology & Computing | ||
| 3-D Graphics | Yes | Yes |
| Animation | Yes | Yes |
| Antivirus Software | Yes | Yes |
| C/C++ | Yes | Yes |
| Cameras & Camcorders | Yes | Yes |
| Cell Phones | Yes | Yes |
| Computer Certification | Yes | Yes |
| Computer Networking | Yes | Yes |
| Computer Peripherals | Yes | Yes |
| Computer Reviews | Yes | Yes |
| Data Centers | Yes | Yes |
| Databases | Yes | Yes |
| Desktop Publishing | Yes | Yes |
| Desktop Video | No | Yes |
| Yes | Yes | |
| Graphics Software | Yes | Yes |
| Home Video/DVD | No | Yes |
| Internet Technology | No | Yes |
| Java | Yes | Yes |
| JavaScript | Yes | Yes |
| Mac Support | Yes | Yes |
| MP3/MIDI | Yes | Yes |
| Net Conferencing | No | Yes |
| Net for Beginners | No | Yes |
| Network Security | Yes | Yes |
| Palmtops/PDAs | Yes | Yes |
| PC Support | Yes | Yes |
| Portable | Yes | Yes |
| Entertainment | No | Yes |
| Shareware/Freeware | Yes | Yes |
| Unix | Yes | Yes |
| Visual Basic | Yes | Yes |
| Web Clip Art | Yes | Yes |
| Web Design/HTML | Yes | Yes |
| Web Search | No | Yes |
| Windows | Yes | Yes |
| Travel | ||
| Adventure Travel | Yes | Yes |
| Africa | Yes | Yes |
| Air Travel | Yes | Yes |
| Australia & New Zealand | Yes | Yes |
| Bed & Breakfasts | Yes | Yes |
| Budget Travel | Yes | Yes |
| Business Travel | Yes | Yes |
| By US Locale | Yes | Yes |
| Camping | Yes | Yes |
| Canada | Yes | Yes |
| Caribbean | Yes | Yes |
| Cruises | Yes | Yes |
| Eastern Europe | Yes | Yes |
| Europe | Yes | Yes |
| France | Yes | Yes |
| Greece | Yes | Yes |
| Honeymoons/Getaways | Yes | Yes |
| Hotels | Yes | Yes |
| Italy | Yes | Yes |
| Japan | Yes | Yes |
| Mexico & Central America | Yes | Yes |
| National Parks | Yes | Yes |
| South America | Yes | Yes |
| Spas | Yes | Yes |
| Theme Parks | Yes | Yes |
| Traveling with Kids | Yes | Yes |
| United Kingdom | Yes | Yes |
| Real Estate | ||
| Apartments | Yes | Yes |
| Architects | Yes | Yes |
| Buying/Selling Homes | Yes | Yes |
| Shopping | ||
| Contests & Freebies | Yes | Yes |
| Couponing | Yes | Yes |
| Comparison | Yes | Yes |
| Engines | Yes | Yes |
| Religion & Spirituality | ||
| Alternative Religions | No | No |
| Atheism/Agnosticism | No | No |
| Buddhism | No | No |
| Catholicism | No | No |
| Christianity | No | No |
| Hinduism | No | No |
| Islam | No | No |
| Judaism | No | No |
| Latter-Day Saints | No | No |
| Pagan/Wiccan | No | No |
| Uncategorized | No | No |
| Non-Standard Content | ||
| Unmoderated UGC | No | No |
| Extreme Graphic/Explicit Violence | No | No |
| Pornography | No | No |
| Profane Content | No | No |
| Hate Content | No | No |
| Under Construction | No | No |
| Incentivized | No | No |
| Illegal Content | ||
| Illegal Content | No | No |
| Warez | No | No |
| Spyware/Malware | No | No |
| Copyright Infringement | No | No |
- “Accept – No”: Campaigns will be automatically rejected.
- “Accept – Yes”: Campaigns will be activated upon Umo Rewards' approval.
- All ad campaigns disregard of industries and product categories are subject to adherence to Umo Rewards Advertising Policy.
- Publishers will get notified of a new campaign submission even if that campaign falls into the "Accept – Yes" product category.
- Campaigns with product categories marked as "Yes" can be subject to disapproval or modification request if seen as against Umo Rewards Advertising Policy.
- Tobacco: Including cigarettes, e-cigarettes, vape, and all other related products and services
- *Flagged for further review in Direct Buy.