You must add a target for each ad group in a campaign to define your ad targeting criteria for that ad group. Setting up the target will allow you to target an audience(s) by one or more targeting filters such as device type, browser, demographics, IP addresses, day, and time.
You can add a target by logging in to the Umo Rewards Ad Portal.
For a New Campaign and a New Ad Group
Click Campaign on the left menu > Campaign List > click New Campaign > fill in campaign details > select Save and Add Ad Group > fill in ad group details > select New Target.
For an Existing Campaign and a New Ad Group
Click Campaign on the left menu > Campaign List > select Campaign Name > select New Ad Group > fill in ad group details > select New Target.
For all targets:
- Log in to the Umo Rewards Ad Portal.
- Click Target on the left menu, and then click +New Target.
- In the Add Target window, enter the following details for your target:
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- Target Name
- (Optional) Target Description
- (Optional) Device Type
- (Optional) Browser
- (Optional) Demography (you can add more than value for each demographic option)
- Age
- Gender
- Education
- Marital Status
- Children
- Interest
- Pets
- (Optional) Publisher – Targeting / Blacklist
- (Optional) Select Polygons
- (Optional) Select Key Values
- (Optional) IP – Targeting / Blacklist
- (Optional) Day Parting Rules
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Your ads will be displayed during your selected time ranges.
It is not recommended to set up a time range for your ad delivery, unless you only want to run ads during such specific time slots, as commuters may open their transit app at any time and blocking certain time ranges may accidentally prevent your ads from being displayed to your target audience.
- Once you have all the details entered for your new target, click Save.
The system notifies you that the target has been successfully created and appears under the Target List.