This Help article provides you with details on:
Image Ad / HTML5 Ad KPIs
Impression
Each time 50% of an ad is shown and viewable on the screen for 1 second or longer, it's counted as one impression.
Click
Each time a user clicks on an ad call-to-action (CTA) or anywhere on the ad.
Click-Through-Rate (CTR)
An image ad CTR is a percentage calculated as follows:
CTR = number of clicks / number of impressions.
Video Ad KPIs
Impression
Each time 50% of an ad is shown and viewable on the screen for 1 second or longer, it's counted as one impression.
Viewable Impression
Each time 50% of an ad is shown and viewable on the screen for 2 seconds or longer, it's counted as one viewable impression.
Partial View
Each time a video ad plays continuously less than 30 seconds or less than a full duration of the ad, it’s counted as a partial view.
View
Each time a video ad plays continuously up to 30 seconds or a full duration of the ad of less than 30 seconds, it's counted as a view.
Full View
Each time a video ad plays a full duration of the ad, it’s counted as a full view.
Ad View Time
Ad view time is a duration in seconds that a user watched your video ad during a set time period.
Average Ad View Time
Average ad view time is an average duration in seconds that users watched your video ad during a set time period.
Ad Serving Time
Ad serving time is the time that the ad started displaying on the apps and/or devices.
Click
Each time a user clicks on an ad call-to-action (CTA).
Click-Through-Rate (CTR)
A video ad CTR is a percentage calculated as follows:
CTR = number of clicks / number of impressions.
View Rate
A video view rate is a percentage calculated as follows:
View rate = number of views / number of impressions.
Ad Spend
The amount of dollars that your campaign has used given the reporting period.